Fear not! This simple, two-pronged approach has proven successful in grabbing attention and generating leads, regardless of your industry. This strategy is perfect for busy business owners who don’t have time to obsess over every detail or click and simply want to see results.
Building Trust: The Foundation of Success
The first pillar of this strategy is all about building trust with your target audience. This is achieved through consistent, “always-on” advertising. By allocating a fixed budget of R5 000 per month to both Search Ads and Facebook Ads (or Youtube), you ensure that your brand is always in front of potential customers.
This continuous presence creates familiarity and trust, making it more likely that people will choose your business when they need your products or services. Imagine a first date – nobody jumps straight into marriage! Similarly, your “always-on” ads act as an introduction, warming up your audience and paving the way for future sales.
Converting Trust to Sales: Turning Familiarity into Action
Building trust is crucial, but it’s only the first step. This strategy takes advantage of this familiarity by running targeted campaign spikes two months before each promotion. These campaigns promote specific offers over peak seasons like the festive season or Christmas, leveraging the existing trust and familiarity to drive higher conversion rates.
This targeted approach speaks directly to a pre-warmed audience, significantly increasing the chances of them engaging with your offer. It’s like inviting a friend you know and trust to a special event – they’re far more likely to participate than a complete stranger.
Budget Breakdown: Making the Most of Your Resources
Here’s a sample budget breakdown to ensure maximum impact:
Always-on:
Search Ads: R5000 per month
Facebook/Video Ads: R5000 per month
Campaign Spikes (2 months before each event or promotion):
R3000 per month
This simple strategy proves that you don’t need to be a marketing expert to achieve online success. By focusing on building trust through consistent presence and then leveraging that trust with targeted campaigns, you can attract attention, generate leads, and ultimately grow your business.
So, take control of your online presence and implement this straightforward strategy today. You’ll be surprised at how quickly you start seeing results!