So, how do you make sure you’re the first choice when customers start searching for Black Friday deals? It all starts with getting prepared early and adjusting your marketing strategy for the busiest shopping season of the year. Start Early: Shoppers are Already LookingGone are the days when Black Friday shopping started on the day…
So, how do you make sure you’re the first choice when customers start searching for Black Friday deals? It all starts with getting prepared early and adjusting your marketing strategy for the busiest shopping season of the year. Start Early: Shoppers are Already LookingGone are the days when Black Friday shopping started on the day…
At Adbot, we totally get the struggles of running a business, and we’re here to simplify your advertising journey. Our advanced AI-driven Cost Per Click (CPC) system takes the stress out of online marketing, so you can focus on what you do best—growing your business. Let’s dive into why CPC matters, how Adbot can help,…
Herotel’s Cost-Effective Triumph. About Herotel: Making Internet Affordable For All. Herotel is the largest fixed wireless internet service provider in South Africa and a meaningful player in the local fibre industry. They connect over 160 000 home and business users to the internet across more than 400 towns and cities. Herotel is tireless in their…
But what if I told you that setting up and managing your GBP doesn’t have to be a hassle? What if I said that you could boost your online visibility, rank higher in search results, and safeguard your profile—all without lifting a finger? That’s where Adbot’s tool comes in. The Setup Struggle: Why Google Business…
Streamlined Workflow: Marketing managers frequently find themselves overwhelmed by the need to manage various advertising channels separately. Each platform has its own dashboard, metrics, and optimisation tools, making it difficult to keep track of everything. Adbot consolidates these tasks into a single platform, simplifying the workflow and allowing managers to focus on strategic decisions rather…
The Cost of Over-Budgeting Let’s start with over-budgeting. It’s easy to think that throwing more money at a campaign will solve all your problems, but that’s rarely the case. I’ve seen campaigns that were supposed to be straightforward balloon into something much more expensive due to unexpected costs and overly ambitious goals. Resource Drain: Allocating…
Join the Adbot Fam TodayAre you ready to join the Adbot fam? Email hello@myadbot.com or sign up using our online registration form to get the ball rolling. We’ll see you on the inside….
The Challenge of Verifying Your Google Business ProfileVerification is crucial to ensure that your business information appears in Google Search and Maps. However, many businesses find the verification process to be challenging and time-consuming. Issues such as delayed postcards, difficulty in proving location, and other hurdles often lead businesses to give up before completing the…
The Current Economic Landscape The recent decline in the value of the rand has had a ripple effect across various sectors. Businesses that rely on imported materials are particularly hard-hit, facing increased costs that often need to be passed on to consumers. Additionally, fluctuating currency values can create instability in financial planning and forecasting, making…
ConclusionThe end-of-season sale is a golden opportunity for SMEs to boost their visibility, attract new customers, and drive sales. By increasing your ad spend and leveraging tools like Adbot, you can ensure your business stands out in a competitive market. Don’t let your competition outshine you – invest in your visibility today and watch your…
Hyper-Targeted Google Ads Campaigns:Utilise the power of AI to create hyper-targeted Google Ads campaigns tailored to your specific audience. Leverage data analytics and machine learning algorithms to identify the most relevant keywords, demographics, and geographic locations for your business. By optimising your ad targeting, you can increase your visibility and drive qualified traffic to your…
Personalised Marketing AI:AI tools excel at analysing customer data and preferences, enabling businesses to create personalised marketing campaigns. Tools like Segment allow you to collect and analyse customer data, helping tailor promotions, discounts, and product recommendations specifically for Valentine’s Day. Another example is Mailchimp, which uses AI-driven insights to help businesses create targeted email campaigns…
Setting the Stage: Know Your Goals: What do you want to achieve? More website visits? Phone calls? Sales? Defining clear goals helps craft targeted campaigns.Research Your Audience: Who are you trying to reach? Understanding their online behaviour and search terms is key to keyword selection.Budgeting with Brains: Set a realistic budget and stick to it….
Gone are the days of writer’s block and creative fatigue. AI-powered content creation platforms like Jasper and Wordtune are here to be your muse. Generate blog posts, ad copy, product descriptions, and even social media captions in a flash, all infused with your brand voice and SEO-friendly. Imagine the time and resources saved, allowing you…
Fear not! This simple, two-pronged approach has proven successful in grabbing attention and generating leads, regardless of your industry. This strategy is perfect for busy business owners who don’t have time to obsess over every detail or click and simply want to see results….
Why Pausing Ads During the Holidays Can Be Harmful Reduced Brand Awareness: The festive season is a time when people are actively engaged in online shopping and browsing. They are more likely to be researching and purchasing gifts for loved ones, making it an ideal time for businesses to increase their online presence. Pausing your…
Why Increasing Your Ad Budget is Essential During the festive season, more people search for goods online (yes, even your gran). From Christmas decorations and gifts for loved ones to food for a feast and everything else they need for a special holiday — customers are ready to spend. By increasing your ad budget, you…
Why You Need a Google Business Profile A Google Business Profile not only displays important business information like contact details, hours of operation, and location but also provides a platform for customer reviews, photos, and posts. With a Google Business Profile, your business gets better visibility on Google Search and Maps. You can also use…
How Adbot’s AI Works Adbot, like many other digital advertising platforms, relies on AI to streamline the ad creation and optimisation process. The AI algorithms constantly analyse data and user behaviour, and market trends to adjust your ads in real-time. This automation enhances the efficiency and effectiveness of your advertising, ensuring your content reaches the…
Before you start to create your sales funnel, it’s important to understand the concept. A sales funnel is essentially the journey your potential customer takes — from discovering your business to picking up the phone (or clicking on the link, whatever the desired action is). This journey has four pit stops: awareness, interest, decision, and…
The Challenge of Running Google Ads You’ve signed up for Google Ads, received a thumbs-up that your ads are running, but when you do a quick Google search for your business, nada, there’s no sign of your ads. As doubt creeps in like unwelcome guests on a Sunday afternoon, you start thinking that you’ve fallen…
Since the emergence of online advertising, such as Google Ads, the medium has undergone a remarkable transformation. But one thing remains — understanding the psychology behind customer behaviour is crucial to attracting their attention. In this article, we delve into the importance and advantages of Google Ads in capturing customers when they’re ready to buy,…
Step 1: Define Your Campaign Objectives Defining your campaign objectives and understanding your target audience are essential. This knowledge will guide your keyword research, enabling you to identify relevant and high-performing keywords that align with your campaign goals. Step 2: Start Small When setting up your Google Ads campaign, it’s wise to start with a…
The Power of Google The internet has revolutionised the way we learn, work, and connect with others. Everything is simply a click away. With billions of searches happening every day, it’s no secret that Google holds the keys to the digital kingdom. When potential customers are searching for products or services like yours, you want…
Looking for advice and tips on moving to GA4? Discover the smoothest transition strategies and unlock the power of Google GA4 for comprehensive analytics. What Is GA4? Google GA4, also known as Google Analytics 4, is the latest version of Google’s web analytics platform. It was officially launched in October 2020 and is designed to…
So, what can you do to prepare? Here are some tips to get you started: With these comprehensive strategies in place, you’ll be celebrating the amazing mothers in our lives and increasing your sales at the same time. So what are you waiting for? Let’s make this Mother’s Day one to remember!…
What is an ad campaign? An ad campaign is a series of advertisements you create to promote and market a particular product, service, or idea. It is usually composed of several different elements such as text, images, videos, and other multimedia components. The goal of an ad campaign is to create awareness about your product…
We will go over the basics of setting up a GMB profile, how to optimise your profile for better search engine rankings and visibility, how to generate positive reviews, how to use analytics, and tips on how to make your GMP profile stand out from the competition. What is a Google Business Profile and How…
Start a conversation with Chat GPT about your business marketing Ask ChatGPT questions related to your business, products, and services. This will give you a better understanding of the language that your target audience uses to search for what you offer. Get your keywords ChatGPT can help you by generating a list of relevant keywords…
Effective Ads in 2023: Boost Your Business Growth with a Strategic Approach to Online Advertising
Do you have enough brand awaIf you’re looking for a way to improve your business growth and sales, setting up some ads is a worthy strategy. But, before you spend a chunk of your budget on an ad hoping for results that will solve your cash flow issues, work your way through the following steps. There are various factors that help determine how successful your ad will be, and this post provides an overview of the simplest and quickest wins to contribute to your online advertising success….
Scrolling TikTok into the New Year? Of course you are! Digital marketing trends 2023 brings with it several fascinating, evolving trends to take note of — more strategic collaboration with micro-influencers, the importance of customer data to personalise marketing in more detail, and more creative possibilities than ever. Listing all the trends is a research project on its own, so to get you going with info you can use today, this post will cover only some of the trends most relevant to setting up powerful Google Ads….
Importance of your marketing plan How to write a marketing plan Writing an effective marketing plan is all about getting yourself in the right headspace before you start crunching numbers, data, platforms, budgets, and other decisions. Prepare yourself for a good session by doing the following: Marketing planning process After doing the above, you will…
How do you measure online marketing success? Obviously, sales and profits are one obvious way to tell whether you’re being successful, especially if there’s a significant increase after implementing a new online marketing strategy. But ideally, you want to look a bit further than just your account balance so that you optimize and replicate what’s…
Basic online marketing checklist for start-ups 1. Know your customer The basic basics are more important than everything else that follows in this article, so don’t skip this part! Make sure you have well-researched clarity on: 2. Engage with your customers From answering the above, you will see which social platforms you need to grow…
Grumpy & Runt is a little donut shop in Cape Town that sells a variety of donuts, from sweet to savoury. Their flavours change every week. G&R started in 2020, just a few weeks before lockdown was announced in South Africa, and they needed to use strong word of mouth and digital tactics to drive…
Making e-commerce work for you is not always easy, but it is an incredibly effective way to sell. If you’re struggling to get customers, this post will help you. It all starts with compiling a solid marketing strategy, understanding how to attract your customers with words and creative methods, and then making it worth their…
If you are in any way responsible for your business’s online content, such as website copy and content marketing, this post is for you, because SEO tools can make your work easier and more effective = better results. If you do any work online, you’re probably using certain tools, right? Of course you are, because…
It’s 2022. We are post-pandemic, enthusiastic and hopeful about the future of business, and ready for an economic boom. Customers are spending more and more time online than ever before, and we as business owners and entrepreneurs have an opportunity to define our customer profiles in incredible detail, so we can serve them better, and…
Walk away with a strong plan for Black Friday 2022, and get all the sales your business needs! …
12 great resources for small Businesses to help you grow your business….
Search engine marketing: a a great guide for beginners on the difference between SEO and SEM….
What is a trend in digital marketing? Rolling your eyes already? Hang on, trends aren’t just for tweens and teenagers with a dramatic bent. Trends in digital marketing are patterns of behaviour, patterns of selling and buying that get results, and social topics and stories that go viral, i.e. get shared multiple times and redone…
Are you struggling to grow your website traffic and not seeing enough results with SEO alone? You need to add some tools to power up to the next level of business growth….
A business growth strategy is a plan or strategy to grow your business in new ways that your business hasn’t tried before, or which have not been open to you until now, or which you simply haven’t had the budget for. …
These days, most online brand experiences start with a web search. Don’t believe us? The latest data shows that Google processes over 99,000 searches* every single second. This makes more than 8.5 billion *searches a day. …
In this week’s episode of Robots & Donuts, we talk about all the things that make a search advert good, including writing ads for campaigns and campaigns for always on, so your business always has a presence online….
Monthly fee The fee will be charged monthly on the same date that your first payment occurred. In other words, if you made your first payment on the 16th of June, your monthly fee will always be charged on the 16th day of the month. The monthly fee will be charged regardless of what your…
Being a small business owner is TOUGH, guys! We know it. You know it. You’ve got to be everything to everyone at all times. …
How To Attract The Best Customers To Your Business…
Robots & Donuts is the Adbot marketing podcast aimed at helping small businesses grow using online marketing. …
The remote working revolution, or at least a hybrid of in-office and work-from-home, is here to stay. Read our latest article now….
As a small business, two of the commodities that are really scarce are time and money. So where do you spend that money and what’s the best use of your time when it comes to marketing your business online? …
In a climate that is constantly pushing you to work harder and longer, how do you ensure you or your team don’t burnout? How do you separate work from personal life?
…
More efficient = more effective. More effective = more money. More money = more HOLIDAYS IN SPAIN. JK. So what do we mean by operational efficiency? This is the ability of a business to reduce waste in time, effort and materials as much as possible, while still producing a high-quality service or product. …
Grow Your Small (or large) Business with the help of these free and paid marketing tools for small business. As a startup, small or even medium-sized business, you want to grow and scale your business effectively, whilst being aware of costs. It’s a careful balancing act.
…
For most companies and businesses, ensuring you get bang for your buck is important. Marketing can be an especially difficult resource to measure, because it doesn’t always result in a direct sale or conversion. Often in marketing, there are more “long-tail” brand strategies, which aim to build trust with consumers over a long period of time and those encourage a sale. …
In our “How to maximise your business productivity” article, we talked about what business efficiency means and a couple of tips to get the most out of your resources. But what are the different types of business efficiency and how do they affect your overall productivity?…
Business productivity sounds pretty boring, but it best describes how effectively a company maximises output (products, services, and revenue) in relation to the input (capital, labour, and materials) required to produce it….
Understanding your ideal customer leads to better communication about your product which in turn builds trust. …
We know that a marketing budget is always finite, which means you have to make the money you have, work for you. With intent-based marketing, you can direct marketing campaigns to people who have a buying intent. This means that you minimize the money you spend on more generic marketing….
