ideal customer

Marketing Planning Like a QUEEN!

Now that you’ve allocated your budget, what better time to step back, take stock, and prepare for the year ahead, so you can take 2022 by the horns! 

Here are some fundamentals when assessing your advertising and marketing for the year ahead:

  • Research and analyse your competitors. Find out what they offering, where they are playing and define your role in the landscape. There are myriad paid and free tools out there to help you look at what your competitors are doing, such as Similarweb to help you compare your website; SEO tracker (for yourself and competitors) –  Woorank; sentiment and consumer trackers such as Talkwalker, who also own Quicksearch (another great tool) 
  • Create customer profiles. From the SEO content to social media copy, make sure you always keep your audience in mind. Customer profiling is important because it helps you understand who your target audience is, and therefore what they want. Some benefits? Lower churn rates; increased customer spend, and it helps you serve your customers better. You can create customer profiles based on different data points, for example: by creating customer segments; using geographic data; customer demographics, customer psychographics. You can get this data in a number of ways, for example by analysing your audience social media profile breakdowns (age; demographic; city etc). Then make some assumptions about their spending habits. You may have access to their online shopping profiles if they buy online. 
  • Optimise for mobile. Keep the attention (and business) of your loyal and new visitors by maintaining an impressive website on desktop and mobile. This is referred to as responsive design, and enables you to create a seamless customer experience across all touchpoints.
  • Focus on your existing content. Identify your most popular content and use these insights to inform future content you create. You can do this by looking at your Google Analytics (or whichever analytics tool you use); or through your social insights. Instagram; Tik Tok; Facebook; Twitter and LinkedIn all have incredibly detailed reporting, that allows you to filter and get relatively granular. On your Adbot profile, you are able to view your popular ads and get a better understanding of the type of adverts that performs well, and use this to tailor your future ads.

Optimize your annual online paid advertising budget with Adbot and save up to R15 000 a month on fees.

Google Ads? Adbot it!

More Articles.

Leveraging Valentine’s Day to Attract Loyal Customers and Boost Sales

Personalised Marketing AI:AI tools excel at analysing customer data and preferences, enabling businesses to create personalised marketing campaigns. Tools like Segment allow you to collect and analyse customer data, helping tailor promotions, discounts, and product recommendations specifically for Valentine’s Day. Another example is Mailchimp, which uses AI-driven insights to help businesses create targeted email campaigns…

12 Ways to Prepare for Super Effective Ads in 2023

Effective Ads in 2023: Boost Your Business Growth with a Strategic Approach to Online Advertising
Do you have enough brand awaIf you’re looking for a way to improve your business growth and sales, setting up some ads is a worthy strategy. But, before you spend a chunk of your budget on an ad hoping for results that will solve your cash flow issues, work your way through the following steps. There are various factors that help determine how successful your ad will be, and this post provides an overview of the simplest and quickest wins to contribute to your online advertising success….

Digital Marketing Trends You Should Know About For 2023

Scrolling TikTok into the New Year? Of course you are! Digital marketing trends 2023 brings with it several fascinating, evolving trends to take note of — more strategic collaboration with micro-influencers, the importance of customer data to personalise marketing in more detail, and more creative possibilities than ever. Listing all the trends is a research project on its own, so to get you going with info you can use today, this post will cover only some of the trends most relevant to setting up powerful Google Ads….