3 Keyword Strategies to Optimise Your Ads

In online advertising, keywords are tiny but mighty components that ensure your message reaches the right audience. Just as businesses face fierce competition, the world of keywords is no less competitive. But with the help of our cutting-edge advertising platform, your unique insights into your business, and the right keywords, you can truly make your Google Ads shine. In this article, we’ll focus on using related keywords, negative keywords, and the tender keywords feature to help Adbot’s AI deliver exceptional results for your business.

How Adbot’s AI Works

Adbot, like many other digital advertising platforms, relies on AI to streamline the ad creation and optimisation process. The AI algorithms constantly analyse data and user behaviour, and market trends to adjust your ads in real-time. This automation enhances the efficiency and effectiveness of your advertising, ensuring your content reaches the right audience at the right time.

Use Your Unique Insights to Supercharge AI

While Adbot’s AI is impressive, it can’t fully grasp the nuances of your business like you can. As the business owner, you have an in-depth knowledge of your products or services, your ideal customer, and the finer details of your industry. This expertise is an invaluable asset when navigating the competitive landscape of the online world, and it should be used as part of your keyword strategy.

Related Keywords: A Key Component

One way to complement Adbot’s AI is by using related keywords. These are words or phrases closely linked to your products or services. By incorporating related keywords into your ad campaigns, you provide valuable context to Adbot’s AI, helping it understand your business better. For example, if you run a bakery, terms like “freshly baked”, “artisanal”, or “homemade” could be relevant keywords that capture your offering’s essence.

Negative Keywords: Refining Your Focus

Negative keywords are another tool in your arsenal. They are keywords you want to exclude from your ad campaigns to prevent your ads from appearing in irrelevant search results. Your unique insights into your business can be instrumental in identifying these negative keywords, optimising your ad budget.

Let’s stick with the bakery example. If you primarily offer gluten-based products, you may want to add “gluten-free” as a negative keyword. If your bakery is positioned as an artisanal brand, excluding keywords like “cheap” or “discount” can help you attract a more quality-conscious audience. By fine-tuning your negative keyword list, you help Adbot concentrate on the most promising opportunities.

Tender Keywords: Adding Personal Touch

Tender keywords are a unique feature offered by Adbot. This allows you to manually input specific keywords that hold special significance for your business. As the business owner, you can use this feature to add a personal touch to your campaigns. These tender keywords might reflect your brand’s values, unique selling points, or recent business developments.

As a bakery, your tender keywords could be “family tradition”, “handcrafted” or “memorable moments”. By including tender keywords, you ensure that your ads accurately represent your brand’s identity.

Maximise Your Google Ad Campaigns

While Adbot can transform how you promote your products and services, it’s important to remember that it’s a tool, and your unique insights as the business owner are invaluable. By actively participating in the optimisation process, using related keywords, fine-tuning your negative keywords, and leveraging the tender keywords feature, you can ensure that Adbot’s AI becomes a powerful extension of your marketing team.

Join the Adbot Fam Today

Are you ready to join the Adbot fam? Email or sign up using our online registration form to get the ball rolling. If you’re still a little hesitant to join us, read or watch a few client testimonials before making a decision. We’ll see you on the inside.

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