- Understand the Sales Funnel Concept
Before you start to create your sales funnel, it’s important to understand the concept. A sales funnel is essentially the journey your potential customer takes — from discovering your business to picking up the phone (or clicking on the link, whatever the desired action is). This journey has four pit stops: awareness, interest, decision, and action.
- Identify Your Target Audience
To truly connect with potential customers, you’ve got to know your audience like your mama’s signature recipe. Make sure you understand their needs, pains, and preferences. Armed with this knowledge, you can tailor your funnel to hit the sweet spots of your ideal customers.
- Create Valuable Content
The first stop in your funnel is the “awareness” stage. This is where you want to grab your audience’s attention with content that tackles their problems and tickles their fancy. Think blog posts, social media updates, videos, or infographics. You want to become their go-to-guru.
- Nurture Leads with Email Marketing
Once you’ve got their contact information, it’s time to slide into their inboxes. Send them valuable content, great promotions, and regular updates. Slowly but surely, guide them towards the “decision” stage, where they’re more likely to pick up the phone and call you.
- Offer Solutions and Build Trust
In the “decision” stage, it’s your time to shine. Don’t be shy! Show how your products or services can solve their problems. Share testimonials, case studies, and success stories to build trust. Make it easy for them to reach you by prominently displaying your contact details on your website and in your emails.
- Have a Clear Call-to-Action (CTA)
Use crystal-clear CTAs throughout your funnel, so your potential customers know what to do every step of the way. Phrases like “Call Now for a FREE Consultation” or “Shop Now” work like a charm.
- Optimise for Mobile
You want to reach potential customers where they’re at — scrolling on their smart phone. Make sure your website and funnel are mobile-friendly.
- Analyse and Optimise
Keep an eye on your funnels. Use tools like Google Analytics to track visitor behaviour and conversion rates at each stage. Adjust your strategy based on the data and continue to improve your sales funnel.
- Ask for Feedback
If you won’t ask, you won’t know! Encourage customers to share their thoughts after interacting with your business. Use their feedback to improve your product, service, or sales funnel. Happy customers can turn into your biggest cheerleaders.
Conclusion
Building a killer sales funnel takes a deep understanding of your audience and some consistent effort. Share valuable content, nurture leads, and provide clear CTAs — and watch those leads slide in like welcome DMs from your main crush.
Get Your Online Ads on Autopilot
Want to run Google Ads but have no time? We get it, you’re busy running a business. Join the Adbot fam and we’ll manage your campaigns for you. Email hello@adbot.co.za or sign up using our online registration form to get the ball rolling. If you’re still a little hesitant to join us, read or watch a few client testimonials before making a decision. We’ll see you on the inside .