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Let’s explore what’s dominating the marketing landscape in 2025 and, more importantly, how you can leverage these shifts to your advantage. AI: From Science Fiction to Everyday NecessityArtificial intelligence has moved from being a futuristic buzzword to an everyday reality in marketing. It’s not just about chatbots or automated responses anymore; AI is redefining how…

Preparing Your Budget: Don’t Overspend or Miss Out Setting your budget is the foundation of a successful holiday campaign, and it can be tricky. I remember a previous Christmas campaign when I underestimated the budget and ran out of funds halfway through December. Ads stopped running just as our traffic was peaking! With Adbot, you…

Start Early, Capture Eager Shoppers DO start your campaign early to capture the attention of organized, early-bird shoppers. Starting around mid-October or early November is ideal. When I first handled a holiday campaign, we started too late, only to realize our competitors had already gained traction with early deals and teasers. Those few extra weeks…

Why Results Don’t Happen Immediately Imagine you’ve just launched a campaign using our Adbot AI tool. You’re expecting a surge in traffic, but instead, you notice things are moving slower than you anticipated. This is where many clients get anxious, wondering if their investment is paying off. The reality is that even with AI, the…

But what if I told you that setting up and managing your GBP doesn’t have to be a hassle? What if I said that you could boost your online visibility, rank higher in search results, and safeguard your profile—all without lifting a finger? That’s where Adbot’s tool comes in. The Setup Struggle: Why Google Business…

Streamlined Workflow: Marketing managers frequently find themselves overwhelmed by the need to manage various advertising channels separately. Each platform has its own dashboard, metrics, and optimisation tools, making it difficult to keep track of everything. Adbot consolidates these tasks into a single platform, simplifying the workflow and allowing managers to focus on strategic decisions rather…

The Cost of Over-Budgeting Let’s start with over-budgeting. It’s easy to think that throwing more money at a campaign will solve all your problems, but that’s rarely the case. I’ve seen campaigns that were supposed to be straightforward balloon into something much more expensive due to unexpected costs and overly ambitious goals. Resource Drain: Allocating…

Join the Adbot Fam TodayAre you ready to join the Adbot fam? Email hello@myadbot.com or sign up using our online registration form to get the ball rolling. We’ll see you on the inside….

The Challenge of Verifying Your Google Business ProfileVerification is crucial to ensure that your business information appears in Google Search and Maps. However, many businesses find the verification process to be challenging and time-consuming. Issues such as delayed postcards, difficulty in proving location, and other hurdles often lead businesses to give up before completing the…

The Current Economic Landscape The recent decline in the value of the rand has had a ripple effect across various sectors. Businesses that rely on imported materials are particularly hard-hit, facing increased costs that often need to be passed on to consumers. Additionally, fluctuating currency values can create instability in financial planning and forecasting, making…

ConclusionThe end-of-season sale is a golden opportunity for SMEs to boost their visibility, attract new customers, and drive sales. By increasing your ad spend and leveraging tools like Adbot, you can ensure your business stands out in a competitive market. Don’t let your competition outshine you – invest in your visibility today and watch your…

Hyper-Targeted Google Ads Campaigns:Utilise the power of AI to create hyper-targeted Google Ads campaigns tailored to your specific audience. Leverage data analytics and machine learning algorithms to identify the most relevant keywords, demographics, and geographic locations for your business. By optimising your ad targeting, you can increase your visibility and drive qualified traffic to your…

Personalised Marketing AI:AI tools excel at analysing customer data and preferences, enabling businesses to create personalised marketing campaigns. Tools like Segment allow you to collect and analyse customer data, helping tailor promotions, discounts, and product recommendations specifically for Valentine’s Day. Another example is Mailchimp, which uses AI-driven insights to help businesses create targeted email campaigns…

Setting the Stage: Know Your Goals: What do you want to achieve? More website visits? Phone calls? Sales? Defining clear goals helps craft targeted campaigns.Research Your Audience: Who are you trying to reach? Understanding their online behaviour and search terms is key to keyword selection.Budgeting with Brains: Set a realistic budget and stick to it….

Fear not! This simple, two-pronged approach has proven successful in grabbing attention and generating leads, regardless of your industry. This strategy is perfect for busy business owners who don’t have time to obsess over every detail or click and simply want to see results….

Why Increasing Your Ad Budget is Essential During the festive season, more people search for goods online (yes, even your gran). From Christmas decorations and gifts for loved ones to food for a feast and everything else they need for a special holiday — customers are ready to spend. By increasing your ad budget, you…

Before you start to create your sales funnel, it’s important to understand the concept. A sales funnel is essentially the journey your potential customer takes — from discovering your business to picking up the phone (or clicking on the link, whatever the desired action is). This journey has four pit stops: awareness, interest, decision, and…

Since the emergence of online advertising, such as Google Ads, the medium has undergone a remarkable transformation. But one thing remains — understanding the psychology behind customer behaviour is crucial to attracting their attention. In this article, we delve into the importance and advantages of Google Ads in capturing customers when they’re ready to buy,…

Step 1: Define Your Campaign Objectives Defining your campaign objectives and understanding your target audience are essential. This knowledge will guide your keyword research, enabling you to identify relevant and high-performing keywords that align with your campaign goals.  Step 2: Start Small When setting up your Google Ads campaign, it’s wise to start with a…

The Power of Google The internet has revolutionised the way we learn, work, and connect with others. Everything is simply a click away. With billions of searches happening every day, it’s no secret that Google holds the keys to the digital kingdom.  When potential customers are searching for products or services like yours, you want…

Looking for advice and tips on moving to GA4? Discover the smoothest transition strategies and unlock the power of Google GA4 for comprehensive analytics. What Is GA4? Google GA4, also known as Google Analytics 4, is the latest version of Google’s web analytics platform. It was officially launched in October 2020 and is designed to…

So, what can you do to prepare? Here are some tips to get you started: With these comprehensive strategies in place, you’ll be celebrating the amazing mothers in our lives and increasing your sales at the same time. So what are you waiting for? Let’s make this Mother’s Day one to remember!…

What is an ad campaign? An ad campaign is a series of advertisements you create to promote and market a particular product, service, or idea. It is usually composed of several different elements such as text, images, videos, and other multimedia components. The goal of an ad campaign is to create awareness about your product…

We will go over the basics of setting up a GMB profile, how to optimise your profile for better search engine rankings and visibility, how to generate positive reviews, how to use analytics, and tips on how to make your GMP profile stand out from the competition.  What is a Google Business Profile and How…

Start a conversation with Chat GPT about your business marketing Ask ChatGPT questions related to your business, products, and services. This will give you a better understanding of the language that your target audience uses to search for what you offer. Get your keywords ChatGPT can help you by generating a list of relevant keywords…

Effective Ads in 2023: Boost Your Business Growth with a Strategic Approach to Online Advertising
Do you have enough brand awaIf you’re looking for a way to improve your business growth and sales, setting up some ads is a worthy strategy. But, before you spend a chunk of your budget on an ad hoping for results that will solve your cash flow issues, work your way through the following steps. There are various factors that help determine how successful your ad will be, and this post provides an overview of the simplest and quickest wins to contribute to your online advertising success….

Scrolling TikTok into the New Year? Of course you are! Digital marketing trends 2023 brings with it several fascinating, evolving trends to take note of — more strategic collaboration with micro-influencers, the importance of customer data to personalise marketing in more detail, and more creative possibilities than ever. Listing all the trends is a research project on its own, so to get you going with info you can use today, this post will cover only some of the trends most relevant to setting up powerful Google Ads….

Monthly fee The fee will be charged monthly on the same date that your first payment occurred. In other words, if you made your first payment on the 16th of June, your monthly fee will always be charged on the 16th day of the month. The monthly fee will be charged regardless of what your…

Robots & Donuts is the Adbot marketing podcast aimed at helping small businesses grow using online marketing. …

Do these 5 things to increase your results immediately. …

It’s hard to believe, but it is already March! When life is busy, time flies and that’s where planning ahead becomes important….

So you’ve set up your online store, you’ve started your Google and Facebook advertising but sales aren’t streaming in. Are you doing it right?…

As soon as we understand our customers, we can provide better solutions….

Nearly 52 percent of all internet traffic comes from mobile devices. If you aren’t focused on mobile optimisation, you will end up missing out on new clients and conversion opportunities. …

One might think a small business website is a luxury item they can afford to live without. But it’s actually an affordable, fundamental tool that every company needs….

You don’t need to spend loads of money on Google Ads to get more customers to your website, but being clever is key. …

Did you know? The average person searches Google between three and four times every single day. The fact is – your customers are pretty much always online, and your competitors know this too. To reach those potential customers and beat out the competition, you need to be online too….