Having a well-oiled business is (almost) useless if no one knows about it. That’s why marketing your business is just as important as any other aspect of running it. And the great thing is that you don’t need a huge budget to get started. Just get started, and grow from there!
Tips for you and your team to make your budget stretch:
- Set clear goals. Aligning business objectives with your team will enable you to set clear goals for your marketing budget. We find the SMART method very useful – goals that are specific, measurable, attainable, realistic, and time-bound. By defining these goals, you and your team will know exactly what you are working toward and will have set parameters to work within. Adbot empowers you to achieve these goals and ensures you make the most out of your marketing budget.
- Track, measure, and adjust. To get the best understanding of where you’re succeeding and where your money would be best spent, your marketing endeavors need to be continually monitored, and goals should be regularly tracked. This way you will quickly identify where your money is working the hardest and how to allocate your budget.
- Make sure your landing page is optimised. As intent-based marketing is a tried and tested marketing strategy for small budgets, you need to ensure that you deliver on customer needs and wants, once they interact with your ads. Adbot will help you get potential customers to your site, then it’s up to you to make sure the first impression counts! Optimize your landing page for conversions by making specific offers that you can follow through with.
You don’t need to be a marketing expert to get great results. Adbot is designed to get the most clicks to your website for the least cost.
Google Ads? Adbot it!