Over the years, we’ve seen businesses succeed (and struggle) based on their level of preparation. Here’s a checklist to ensure advertising efforts translate into real results.
🌐 Website: Is It Helping or Hurting Your Ads?
Imagine running an ad for a brand-new café, but when customers arrive, the doors are locked. That’s what happens when a website is slow, confusing, or not mobile-friendly.
✔ Speed matters: A website that takes more than three seconds to load loses over half its visitors.
✔ Mobile-friendliness is non-negotiable: More than 60% of web traffic comes from mobile users. If a site isn’t optimized, potential customers leave.
✔ Professionalism builds trust: A clunky design, broken links, or outdated content can make a business look unreliable.
A plumbing business that spent money on Google Ads but didn’t realise its “Book Now” page was broken. Calls? Zero. Fixing the page doubled their conversions overnight.
🎬 What Do You Want Customers to Do? (Make It Easy!)
Picture this: A potential customer lands on a website, excited to buy a product or book a service. But there’s no clear button, form, or contact info. Frustrated, they leave.
✔ Define the main action: What’s the #1 thing visitors should do? (Buy, book, sign up?)
✔ Make it easy: The fewer clicks it takes, the better.
✔ Test the process: If it takes more than a few seconds to complete the action, chances are, customers won’t stick around.
A bakery running ads for custom cakes. The old site had an overwhelming form asking for unnecessary details. A simple “Request a Quote” button with just name + contact info increased leads by 40%.
🎯 The Sales Funnel: Mapping the Customer Journey
Running ads without a strategy is like inviting guests to a party but forgetting the food and music. A business needs to guide customers from discovery to purchase.
✔ Who is the ideal customer? Define the audience before spending on ads.
✔ Where will they land? The homepage isn’t always the best choice—direct them to a specific page with the right info.
✔ What information do they need? Answer common objections upfront (pricing, features, benefits).
✔ What could stop them from buying? Fix confusing pricing, slow checkout, or lack of reviews.
A consulting firm targeting businesses with Google Ads. Instead of sending leads to a generic homepage, they created a dedicated landing page with testimonials, a clear offer, and a single call-to-action. Conversions tripled.
📱 Choosing the Right Marketing Channels
Advertising is not a one-size-fits-all game. The right mix depends on the business type.
- For Service & B2B Businesses: Google Ads + SEO ensures visibility when potential clients search for a solution.
- For Product Businesses: Facebook Ads + Google Ads work together—Facebook creates demand, and Google captures high-intent buyers.
🔹 Pro Tip: Master one channel before adding another. Many businesses spread themselves too thin, trying to do everything at once.
An online store selling handmade jewellery started with Facebook Ads, but their best customers were actually searching for unique jewellery on Google. A shift to Google Search Ads led to a 30% revenue increase.
📊 If You Can’t Measure It, You Can’t Improve It
Ever thrown money into advertising and wondered, Is this even working? That’s what happens without tracking.
✔ What should be measured?
- Ad views
- Website visits
- Clicks on ads
- Form submissions
- Phone calls
- Sales or bookings
- Email signups
✔ Why does it matter? Data helps identify what’s working (and what’s wasting money).
A fitness trainer running ads to get clients. After setting up call tracking, they discovered 80% of their bookings came from direct calls—not online forms. Ads were adjusted to emphasize “Call Now” instead of “Sign Up”—and conversions skyrocketed.
Actionbot-Ready? Let’s Go! 🚀
If most of these boxes are checked, the business is ready to launch high-performing ads with Adbot. If not, this checklist serves as a roadmap to fine-tune key areas.
💡 Final thought: Businesses that invest time in preparing for advertising see higher returns and faster results. Need help? Adbot’s team is here to guide the process.
Ready to begin, click here? 🚀