So, what can you do to prepare? Here are some tips to get you started:
- Increase your Adbot budget one month before the actual day. This will help your ads reach more potential customers throughout the month, which can ultimately increase your visibility and drive more traffic to your website or physical store.
- Adding relevant keywords to your Google Ads campaign can help your ads show up in search results for people who are actively looking for Mother’s Day gifts. By incorporating popular search terms like “mother’s day gift ideas,” “mothers day presents,” and “best mother’s day gifts” into your campaign, you can increase the likelihood that your ads will appear when someone searches for those terms.
- When creating product offerings or promotions, think about what sets your business apart from others. Is there a particular product or service that would make a great Mother’s Day gift? Could you combine a couple of products to create a mother’s day gift basket?
- Use the same logic when creating your ads for these new product offerings. Highlighting your unique selling points can help you stand out from the competition.
- In terms of content creation, consider creating a blog post or article that provides gift ideas for different types of moms (e.g. new moms, moms who love to travel, etc.). You could also create a gift guide that showcases your products and makes it easy for customers to find the perfect gift for their mom. Additionally, you could create social media posts that feature customer reviews and photos of your products in use.
- You could also use retargeting to show ads to people who have already visited your website or interacted with your brand.
With these comprehensive strategies in place, you’ll be celebrating the amazing mothers in our lives and increasing your sales at the same time. So what are you waiting for? Let’s make this Mother’s Day one to remember!