Herotel’s Cost-Effective Triumph.
About Herotel: Making Internet Affordable For All.
Herotel is the largest fixed wireless internet service provider in South Africa and a meaningful player in the local fibre industry. They connect over 160 000 home and business users to the internet across more than 400 towns and cities.
Herotel is tireless in their endeavour to bring fast, affordable internet to as many South Africans as possible.
Cost-Effective Marketing That Boosts Conversion.
The internet industry is highly competitive in search marketing, with many telecom companies vying for consumer attention and facing high bidding prices. To improve conversion rates, heavy investment in Google search advertising is common.
However, higher acquisition costs, measured through cost per click, can lead to pricier internet services for customers. Herotel, committed to providing affordable internet, reduced their marketing expenses. This approach ensures they deliver both affordability and significant value to their customers.
Herotel Teams Up with Adbot to Reduce Cost Per Click and increase Click Through Rate.
To lower costs, Herotel needed to boost their
To lower costs, Herotel needed to boost their Click Through Rate (CTR) and decrease their Cost Per Click (CPC) without sacrificing customer quality. By partnering with Adbot, they leveraged intelligent AI technology for efficient campaign management.
(CTR) and decrease their cost-per click (CPC) without sacrificing customer quality. By partnering with Adbot, they leveraged intelligent AI technology for efficient campaign management.
The results were impressive: within the first month, Click Through Rate (CTR) surged to 30%, and over three months, it reached 40%, all while keeping their Cost Per Click (CPC) at just R3.30. This accomplishment means Herotel pays four times less for the same quality traffic as their competitors. Most notably, their cost per acquisition was reduced by 75%.
Furthermore, because Adbot handled all the campaign management, Katlego’s team was freed from their overwhelming to-do list, allowing them to focus on strategic initiatives while achieving outstanding results.
“A Partnership That Delivers on Our KPIs.” – Charl-Pierre Esterhuyse, Brand manager