People use the internet primarily to find information.
This includes information about products and services. It is for this reason that search is a critical channel for a small businesses like yours.
When you add search, keep in mind that Google is the most dominant. This doesn’t mean that you should ignore other search engines. Although Bing has a smaller market share than Google, its users tends to have higher incomes and is therefore more likely to purchase.
If you want people to find your website or blog on the internet, then it is important that you include search as part of your online marketing plan.