Retail Calendar Fathers Day

Father’s Day

The importance of family has been highlighted over the last few years, which has made people slightly more sentimental and eager to shower their special ones with love. Dads are no different, but they are notoriously difficult to buy for when it comes to thinking out of the box – so ideas are welcomed!

Customer Behaviour:

With the lack of physical contact between families over the past while, it is clear that, now more than ever, loved ones want to create memories with one another rather than spend money on a grand gesture. One of the best ways to do that this Father’s Day is to give dad a unique experience he can enjoy in the near future. 

This Father’s Day, 22% of consumers plan to give their father an experience as a gift (28% men and 18% women) while 36% are interested in giving a subscription box.

Audiences:

Gen Zers are the most likely group to celebrate dad this year with ninety percent of adults between the ages of 18 and 24 planning to celebrate. Young millennials ages 25 to 34 are also big on Father’s Day with 89 percent celebrating Dad’s big day.

Tips:

Now more than ever, digital marketing will play a huge role in helping buyers navigate the path to purchase this Father’s Day. We suggest stretching your PPC budget for a few extra weeks prior to Father’s Day. Include keywords to target stepdads, grandfathers, uncles, brothers, husbands, friends and sons. With experiences and making memories top of mind, things like DIY craft kits, baking supplies, and cooking accessories could be particularly relevant here.

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