The Adbot E-Commerce Calendar

When it comes to marketing your business online, planning ahead can make the difference between a good year and a great one. We understand that as a business owner, planning ahead can be tricky when you are in the thick of today. But don’t stress, we've done all the hard work for you.

We’ve created this 2023 online e-commerce marketing campaign calendar with helpful tips to make the most of these fun days.

2023 Holiday Marketing Campaign Calendar

3rd Jan

Back to school

Kids groan, parents rejoice. It’s back to school time, and it’s a huge retail opportunity for many small businesses, as everyone gears up for the new school year. This happens in January for the Southern Hemisphere and around late July for the Northern Hemisphere.

Small businesses do brisk sales in back-to-school supplies like clothing, shoes, backpacks, laptops, textbooks, stationary, notebooks, and educational apps.

Note: Online shopping is very popular – so make sure your business has that option.

Finances are tight these days, so why not package kits of essential school items to sell at a discount? This will help increase your online basket size and help parents give their kids more.

If the shift towards remote education has affected your sales of traditional school items, try connecting with online schools like Koa Academy and offering their online students a special discount on back-to-school packages.

An interesting side note: office supply stores also see an uptick in sales during this time. (Because everyone loves that sharpened pencil smell.) Don’t leave them out of your audience.

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