{"id":57,"date":"2021-11-15T22:25:28","date_gmt":"2021-11-15T20:25:28","guid":{"rendered":"http:\/\/adbot22.test\/?p=57"},"modified":"2022-08-16T23:28:20","modified_gmt":"2022-08-16T21:28:20","slug":"freedom-equals-happiness","status":"publish","type":"post","link":"https:\/\/myadbot.com\/blog\/how-to-advertise-online\/freedom-equals-happiness\/","title":{"rendered":"Being successful with a small budget"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"you-don-t-need-to-spend-loads-of-money-on-google-ads-to-get-more-customers-to-your-website-but-being-clever-is-key\">You don\u2019t need to spend loads of money on Google Ads to get more customers to your website, but being clever is key.&nbsp;<\/h2>\n\n\n\n<p>Try these three tips for creating effective Google Ads with a limited budget:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Don\u2019t spread yourself too thin. Targeting a smaller geographic location will give you a larger impression share within that area.<\/li><li>Make your keywords as specific as possible. The shorter the keyword you target, the lower the chance of conversions. Opting for \u2018<a href=\"https:\/\/www.wordstream.com\/long-tail-keywords\" target=\"_blank\" rel=\"noopener\">long tail<\/a>\u2019 keywords such as \u201cbuy women\u2019s clothing online\u201d rather than \u201cwomen\u2019s clothing\u201d, will increase your chances of conversion.<\/li><li>Add your phone number to your ads so customers can reach you via click-to-call. As of March 2021, roughly 75% of all internet searches in SA were made on mobile devices.*<\/li><\/ol>\n\n\n\n<p>Google Ads? Adbot it!<\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/www.statista.com\/statistics\/1229072\/web-traffic-by-device-in-south-africa\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.statista.com\/statistics\/1229072\/web-traffic-by-device-in-south-africa\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You don\u2019t need to spend loads of money on Google Ads to get more customers to your website, but being clever is key. &#8230;<\/p>\n<div class=\"\"><a class=\"text-link font-weight-bold text-light text-link--blue pt-4\" href=\"https:\/\/myadbot.com\/blog\/how-to-advertise-online\/freedom-equals-happiness\/\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-advertise-online"],"acf":[],"_links":{"self":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":10,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"predecessor-version":[{"id":204,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/57\/revisions\/204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/media\/255"}],"wp:attachment":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}