{"id":485,"date":"2023-01-11T19:00:05","date_gmt":"2023-01-11T17:00:05","guid":{"rendered":"https:\/\/myadbot.com\/?p=485"},"modified":"2023-01-18T08:13:36","modified_gmt":"2023-01-18T06:13:36","slug":"your-marketing-plan-for-2023","status":"publish","type":"post","link":"https:\/\/myadbot.com\/blog\/how-to-advertise-online\/your-marketing-plan-for-2023\/","title":{"rendered":"Your Marketing Plan for 2023"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Importance of your marketing plan<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A marketing plan for 2023 isn\u2019t just about having one so that you can check a box and have a fancy file labelled \u201cmarketing\u201d. It\u2019s one of the core keys to your business success if you set it up strategically, systematically, and implement it consistently.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>Having a marketing plan gives you something to work with \u2014 it\u2019s like being able to see where you\u2019re driving. When you know where you\u2019re trying to go and have a few options you\u2019ve considered to get there, there\u2019s clarity and focus. You\u2019re not like a learner driver standing at the intersection, wondering which mirror to check first after turning your indicator lights on.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>Avoid unnecessary crises! Life has been chaotic for the past three years with many businesses encountering new challenges they had <em>not <\/em>planned for. This meant that many entrepreneurs and business owners had to <em>change their plans. <\/em>That\u2019s fine, but how can you pivot or swerve out of the way of an oncoming disaster if you had no plan to begin with?<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>A marketing plan gives you something to fall back on when you lose focus and, let\u2019s face it, we all have those days!<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li>When you\u2019ve implemented the plan for a few months, you accumulate data that will show you which parts of the plan worked well and which parts didn\u2019t. Then you can tweak and optimize accordingly. Data-driven decision-making in marketing is <em>the key to surviving and thriving in business now.<\/em><\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li>Marketing costs money, so it makes sense to spend it carefully. A strategic marketing plan gets you more bang for your buck than flying by the seat of your pants and hoping for the best!<\/li>\n<\/ol>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">How to write a marketing plan<\/h3>\n\n\n\n<p>Writing an effective marketing plan is all about getting yourself in the right headspace before you start crunching numbers, data, platforms, budgets, and other decisions. Prepare yourself for a good session by doing the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set half a day aside in your schedule where you will not be disturbed.&nbsp;<\/li>\n\n\n\n<li>Find your favourite space to work, and make a nice cup of tea or coffee.&nbsp;<\/li>\n\n\n\n<li>Breathe. Yes, breathe. Inhale through your nose for 4 counts, hold for 4 counts, breath out through your mouth for 6 counts, hold for 4. Repeat this 3 times until you feel clear, calm, and ready to focus.<\/li>\n\n\n\n<li>Consider what your business is going to achieve in the next 3 years and dream a bit.&nbsp;<\/li>\n\n\n\n<li>Now you are ready to start. With that positive vision in mind, open the marketing canvas and fill it in. Basically, it\u2019s a template that makes it easy for you to incorporate all the key elements and information that you need in your marketing strategy. This includes topics like an overview of your business\u2019s current marketing status, your target audience and the context behind their buying motivation, marketing channels you\u2019re using, timelines, etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing planning process<\/h3>\n\n\n\n<p>After doing the above, you will have a clearer idea of which part of your target audience is most responsive, where you need to create more brand awareness, and so forth. Now it\u2019s time to unpack your marketing planning process and reverse engineer your goals.<\/p>\n\n\n\n<p><strong>First, look at all the numbers you have in these areas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your marketing budget and what you can allocate to the methods you\u2019ve chosen, such as Google Ads (using <a href=\"https:\/\/myadbot.com\/\">Google bidding software<\/a> such as Adbot can be a huge help as it can manage your monthly ad spend), boosted posts, social media ads, campaigns, launches, tools, etc.<\/li>\n\n\n\n<li>Your website traffic \u2014 what is most popular and why?<\/li>\n\n\n\n<li>Your social media traffic and engagement \u2014 what\u2019s working?<\/li>\n\n\n\n<li>Your email open- and conversion rates \u2014 what are people responding to?<\/li>\n\n\n\n<li>Other resources you have available that you\u2019ve not maximised, such as tools, staff training, hiring interns to help with social media marketing, etc.<\/li>\n<\/ul>\n\n\n\n<p>Now, reset those numbers for the next year\/quarter. Use that information to create smaller action plans for each marketing method and platform you plan to use, i.e. website content, email sequences, blog posts, videos, social media posts, mobile marketing messages, app marketing, push messages, etc.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Highlight the main priorities<\/h3>\n\n\n\n<p>For instance, what will your SEO marketing plan be? Will you focus on only organic growth or organic and paid methods together? You can also approach it from a content marketing perspective and tweak everything from there to every channel and platform. How much fresh content do you need to create per quarter, and how much do you already have that you can repurpose or simply update?<\/p>\n\n\n\n<p>What will your social media marketing plan be in terms of platforms, content for each, and frequency of posting? Will you use a combine-all scheduling tool, or will you bootstrap as much as possible and focus on consistency more than the frequency of posting?<\/p>\n\n\n\n<p>The same questions apply to your website content and your email marketing \u2014 what key messages (from your main marketing plan) need to be a running thread throughout your website and emails to your customers?<\/p>\n\n\n\n<p>Next, write a list of everyone\u2019s names on your team and start delegating the tasks. Who must do what, how often, by when, where, how, etc. For instance, the person responsible for social media marketing must know which platforms, account details, how many posts, what kind of posts, when they must be posted, relevant graphics and keywords to include, and when to set up paid social media ads, etc. Remember to set a date for reviewing progress on how it\u2019s going and to address any hiccups along the way.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic marketing plan&nbsp;<\/h3>\n\n\n\n<p>The point of a plan is that you are unpacking, step by step. This explains to your whole team what you are trying to achieve, and how they can help you get there.<\/p>\n\n\n\n<p>Turn your strategic marketing plan into a brief summary (containing the most relevant tasks and responsibilities) that you can hand out to your team because no one is going to want to refer to a 30-page document on a normal busy Monday! The summary, your strategy, is the part that focuses on the action once your team has seen the bigger picture in your overall plan.<\/p>\n\n\n\n<p>To make it even easier, divide your year plan into quarters so that if anything major changes in that time, you can tweak the plans for the next quarter where needed without having to overhaul the entire thing.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Include your marketing plan steps, for example:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create and publish pre-launch content marketing material for a new product or service by a set date.<\/li>\n\n\n\n<li>Launch new product or service and publish related content such as demo videos, reels, SEO-optimized blog posts, email sequences, social media posts, etc.<\/li>\n\n\n\n<li>Do webinars, live streams, workshops, or other suitable events to boost awareness.<\/li>\n\n\n\n<li>Run press releases, paid ads, and\/or boosted posts.<\/li>\n\n\n\n<li>Evaluate responses across all channels every few weeks after the launch to gauge responses and analyse the cost per lead\/sale.<\/li>\n<\/ol>\n\n\n\n<p>Evaluating growth in your brand awareness, engagement on social platforms, your website and your newsletters, total sales, profits, etc., is valuable because you get an overall view of progress.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing plans with different goals and strategies<\/h3>\n\n\n\n<p>Remember that planning for growth in brand awareness and building out your email list is not the same as planning for a 30% increase in sales. Of course, you can (and should) plan for both, but your strategy and budget will make a difference depending on whether your business is still in the start-up phase or has been going for a few years. A new business needs far more effort for awareness to generate sufficient sales and a client database before they can shift more spending towards sales.<\/p>\n\n\n\n<p>This is another reason that dividing your marketing plan for 2023 into quarters is helpful because you can focus on growing awareness in one quarter, then build on that by growing sales using the data gathered from the first quarter. A steady, data-based approach is also financially less risky than spending your entire budget on ads from the start.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">A marketing plan is for progress<\/h3>\n\n\n\n<p>Remember, the point of the plan is not perfection. You likely won\u2019t be able to tick every single box you\u2019ve set, but ticking some is better than none. <em>The aim is progress<\/em> \u2014 forward momentum. If you set sensible, strategic, measurable goals, you will have data to work with after consistent implementation and <em>that is the gold you\u2019re looking for.<\/em> Use it, allocate your budget based on the data that tells you how achievable your goals are, and thrive!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Author<\/strong>: Heideli Loubser helps small businesses owners grow their business through marketing and content strategy. She is a solo&nbsp;<a href=\"http:\/\/www.homeschoolerslife.com\/\" target=\"_blank\" rel=\"noopener\">homeschool blogging mom<\/a>&nbsp;that also writes on wellness and education.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Importance of your marketing plan How to write a marketing plan Writing an effective marketing plan is all about getting yourself in the right headspace before you start crunching numbers, data, platforms, budgets, and other decisions. Prepare yourself for a good session by doing the following: Marketing planning process After doing the above, you will&#8230;<\/p>\n<div class=\"\"><a class=\"text-link font-weight-bold text-light text-link--blue pt-4\" href=\"https:\/\/myadbot.com\/blog\/how-to-advertise-online\/your-marketing-plan-for-2023\/\">Read More<\/a><\/div>\n","protected":false},"author":4,"featured_media":486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[9,12,70,14],"class_list":["post-485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-advertise-online","tag-digital-marketing","tag-marketing-for-small-business","tag-marketing-plan","tag-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/comments?post=485"}],"version-history":[{"count":15,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/485\/revisions"}],"predecessor-version":[{"id":506,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/485\/revisions\/506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/media\/486"}],"wp:attachment":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/media?parent=485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/categories?post=485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/tags?post=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}