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Obviously, sales and profits are one obvious way to tell whether you\u2019re being successful, especially if there\u2019s a significant increase after implementing a new online marketing strategy. But ideally, you want to look a bit further than just your account balance so that you optimize and replicate what\u2019s working.<\/p>\n\n\n\n
All the numbers <\/em>connected to your marketing strategy create a more detailed picture of what parts of the strategy are working well and which aren\u2019t. Accuracy in measuring online marketing success will help you create an approach that works for you and for your customers.<\/em> More detailed success criteria enable you to make every single step your customers go through from awareness to after-sales support as compelling as possible.<\/p>\n\n\n\n These are the main metrics to review to evaluate whether your marketing is working:<\/p>\n\n\n\n The upside: wherever the numbers tell you something is working, maximize, optimize, increase budget spend (if applicable). If reels and stories work, keep doing it! If your Google ads campaign is working, ramp it up.<\/p>\n\n\n\n Look at the keywords and keyword phrases that get you the best results and create more content to incorporate them across all your marketing channels.<\/p>\n\n\n\n The downside: look at the numbers, feedback, and reviews to assess any hiccups and problems. Fix what\u2019s worth fixing and discard what\u2019s not worth fixing or continuing. This may even include methods and strategies that worked for you six months ago, but are no longer relevant to your customer or your business because of changing demands, trends, developments, etc.<\/p>\n\n\n\n Be consistent in evaluating your marketing methods monthly, quarterly, and annually to maintain the ability to take advantage of new trends and developments and stay ahead of your competition. Online marketing strategies can become outdated and cost you money faster than you think! It\u2019s never a set-and-forget scenario for two years at a time! Check it over and clean it up every now and again, the same as you do with your closet every winter and summer.<\/p>\n\n\n\n Compiling a digital marketing report sounds boring, but there are tools to make this easier. It\u2019s also important that you compile reports so that you can see your results of what\u2019s worked to measure online marketing and what hasn\u2019t worked at a single glance per month. This way, you can get a big-picture overview of what\u2019s working over the long-term and strategize accordingly. What worked one month might not work the next month, depending on the time of year. Consider the difference in marketing messages between December and January, for instance.<\/p>\n\n\n\n Your report should include:<\/p>\n\n\n\n Digital marketing reporting tools make reporting much less mentally taxing, so it\u2019s well worth spending the money to save your mental capacity for other important business tasks. As they say, work on <\/em>your business, not in <\/em>your business.<\/p>\n\n\n\n Check out the following options, plug in all your platforms and data, set a reminder in your calendar to generate a monthly report, and then you can have all your numbers ready for review in minutes.<\/p>\n\n\n\n HubSpot is a popular tool known for its efficiency. You can run various campaigns on this tool and track your website, landing pages, and social media channels\u2019 performance. Check your website\u2019s organic SEO ranking and which keywords are working for you. It\u2019s also useful for checking inbound links and seeing how your rankings compare with your competitors.<\/p>\n\n\n\n Google Analytics is free and simple, but don\u2019t underestimate the power of its simplicity. There\u2019s a good reason it has the most users! Track data like conversions, website bounce rates, page views, and visitor acquisition to evaluate your marketing campaigns. It also has an extension that enables you to track sales activity and performance via eCommerce reporting tools. Overall, it\u2019s a comprehensive tool and you can do plenty with a free account.<\/p>\n\n\n\n Hootsuite is popular for managing multiple social media channels from one dashboard and as such, it can also provide you reports on multiple channels at once. Dive deep into tracking details like social media followers, engagement, mentions, and clicks. You can even evaluate your social media team\u2019s responsiveness to enquiries, messages, and comments coming in. Hootsuite can also report on your target audience\u2019s response to your content by categorizing responses as positive, negative, and\/or neutral.<\/p>\n\n\n\n Mixpanel this is a little bit more channel specific as it helps you track app and mobile site performance to see how users engage with it and indicate any hiccups. It\u2019s great for doing A\/B testing when you\u2019re still figuring out the specifics of your marketing plan as well. If mobile sites and marketing via app usage are a key part of your marketing strategy, consider adding this tool to your digital reporting kit.<\/p>\n\n\n\n Megalytic is a tool that compiles data from various sources and then generates reports based on the metrics you select. In other words, it does a lot of the research and thinking for you. <\/em>The more data that you need to use for comparisons in your reports, the more sense it makes to use this tool. Work smarter!<\/p>\n\n\n\n Salesforce is a CRM tool intended to help you manage and make sense of all your customer information. Use it to understand how your sales efforts are paying off and which metrics in your marketing campaign are working best.<\/p>\n\n\n\n If you don\u2019t know your numbers, it\u2019s hard to know whether you\u2019re as successful as you could be. As you can see, all the numbers and metrics discussed above aren\u2019t just for tech geeks or business analysts. With an understanding of your goal, your strategy to get there, and the key steps, you can easily apply any of the above tools to make the metrics make sense for you. Use it to win!<\/p>\n\n\n\n Author byline<\/strong><\/p>\n\n\n\n Heideli Loubser is a wellness and education copywriter<\/a> and a content marketing strategist helping you grow your business. She is also a solo homeschool blogging mom<\/a> of two kiddos. When she\u2019s not wielding her powerful pen to help businesses<\/a>, she enjoys gardening, painting, caffeine, and dark chocolate in large amounts.<\/p>\n","protected":false},"excerpt":{"rendered":" How do you measure online marketing success? Obviously, sales and profits are one obvious way to tell whether you\u2019re being successful, especially if there\u2019s a significant increase after implementing a new online marketing strategy. But ideally, you want to look a bit further than just your account balance so that you optimize and replicate what\u2019s…<\/p>\nWhat are metrics for success to measure online marketing?<\/h2>\n\n\n\n
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How do you use metrics to inform your digital marketing strategy?<\/h2>\n\n\n\n
How do I write a digital marketing report?<\/h2>\n\n\n\n
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Digital marketing reporting tools<\/h2>\n\n\n\n
1. HubSpot<\/h3>\n\n\n\n
2. Google Analytics<\/h3>\n\n\n\n
3. Hootsuite<\/h3>\n\n\n\n
4. Mixpanel<\/h3>\n\n\n\n
5. Megalytic<\/h3>\n\n\n\n
6. Salesforce<\/h3>\n\n\n\n
Marketing success metrics matter<\/h2>\n\n\n\n