{"id":341,"date":"2022-03-22T07:00:00","date_gmt":"2022-03-22T05:00:00","guid":{"rendered":"https:\/\/myadbot.com\/uncategorised\/how-to-allocate-your-marketing-budget\/"},"modified":"2022-03-22T07:00:00","modified_gmt":"2022-03-22T05:00:00","slug":"how-to-allocate-your-marketing-budget","status":"publish","type":"post","link":"https:\/\/myadbot.com\/blog\/how-to-advertise-online\/how-to-allocate-your-marketing-budget\/","title":{"rendered":"How to Allocate Your Marketing Budget"},"content":{"rendered":"\n<p>With so many potential ways to reach your customers, it can be hard (read: overwhelming and scary) for startups and SMEs to know where to spend their limited marketing resources. Paid social; SEO; Google Ads; organic social; influencers; PR &#8211; and that\u2019s just the start. Sometimes it can feel daunting. Don\u2019t worry, we\u2019ve got some tips to keep you focused, calm, and breathing easy.&nbsp;<\/p>\n\n\n\n<p>Here are some ways to optimise investments and maximise your ROI.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Align:<\/strong> Determine your company and marketing objectives to ensure your marketing channels and tactics align. How do you do this? First, take a look at what it is that your business does. Most people will just think \u201csales\u201d, but that isn\u2019t really a business objective. That is EVERY business\u2019 objective of course, so try to&nbsp;get more specific, even using SMART goals. Are you wanting to increase revenue by X percent; do you want to decrease employee churn by Y percent; are you interested in driving product quality. Think bigger than simply selling more. Once you do that, it\u2019s more likely that you WILL sell more.Once you\u2019ve defined your business objectives, aligning your marketing objectives gets easier, as you should be mapping your marketing to your business.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Focus<\/strong> investments and budget in a few targeted areas first, and then grow into others as traction is gained. This is particularly crucial when your budget is small. For example, if your business objective is to launch one new product this year, your focus should be on spending your money in that area. Then you can map your marketing to launching that product, and use an intent-based marketing tool, such as Google Ads.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Scale<\/strong> your budgets as your profit scales. In other words, ensure your marketing efforts keep pace with your business growth. Marketing is a key sales tactic, and helps your business drive growth, so scaling back just when you start growing is a false economy.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Categorise<\/strong> budget items by projected ROI. Huh? What do we mean by that? Well, spend the money where it gives you the best return on investment, and scale downwards according to items that provide the least return on investment.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Listen<\/strong> to your customers! Adjust your efforts based on the feedback and insights of your customers. And don\u2019t just listen to their direct chatter. Listen to what they say online; listen to your competitors\u2019 customers; listen to industry chatter; take negative and positive feedback from multiple channels (owned or earned) and analyse that information.<\/li><\/ul>\n\n\n\n<p>You don\u2019t need to be a marketing expert to get great results. Adbot is designed to get the most clicks to your website for the least cost.<\/p>\n\n\n\n<p><strong>Google Ads? Adbot it!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With so many potential ways to reach your customers, it can be hard (read: overwhelming and scary) to know where to spend their limited marketing resources. Don\u2019t worry, we\u2019ve got some tips to keep you focused, calm, and breathing easy.\u00a0&#8230;<\/p>\n<div class=\"\"><a class=\"text-link font-weight-bold text-light text-link--blue pt-4\" href=\"https:\/\/myadbot.com\/blog\/how-to-advertise-online\/how-to-allocate-your-marketing-budget\/\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[10,43,14],"class_list":["post-341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-advertise-online","tag-google-ads","tag-marketing-planning","tag-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/comments?post=341"}],"version-history":[{"count":0,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/media\/342"}],"wp:attachment":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/media?parent=341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/categories?post=341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/tags?post=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}