{"id":298,"date":"2022-08-05T08:58:25","date_gmt":"2022-08-05T06:58:25","guid":{"rendered":"https:\/\/myadbot.com\/uncategorised\/6-ways-to-get-more-referrals-to-your-website-using-google-ads-and-how-adbot-does-it-for-you%ef%bf%bc\/"},"modified":"2023-08-03T12:45:09","modified_gmt":"2023-08-03T10:45:09","slug":"6-ways-to-get-more-referrals-to-your-website-using-google-ads-and-how-adbot-does-it-for-you","status":"publish","type":"post","link":"https:\/\/myadbot.com\/blog\/how-to-advertise-online\/6-ways-to-get-more-referrals-to-your-website-using-google-ads-and-how-adbot-does-it-for-you\/","title":{"rendered":"Use Google Ads To Get Better Referrals to Your Website"},"content":{"rendered":"\n

This post will introduce you to the basics of using Google ads and artificial intelligence to get more website traffic. Before your eyes glaze over, relax, this post is not crammed with tech and software jargon. Think of it as a simple (but game changing) business chat over coffee. OK?<\/p>\n\n\n\n

The importance of digital marketing with Google ads<\/h2>\n\n\n\n

So, your business is online. Your website is SEO-optimized (aka people can find you using typical keyword phrases for your niche) and your content strategy is rolling like a well-oiled machine. Email newsletters are going out, social media posts are scheduled (or it\u2019s on your to-do list, right?). Good, well done. These are the basics.<\/p>\n\n\n\n

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An example of an insurance ad on Google Ads<\/figcaption><\/figure>\n\n\n\n

How to promote my website for free on Google<\/h2>\n\n\n\n

Free, in this case, means not paying for Google Ads. It\u2019s doable, but much more of a long-term game using the basic tools we just mentioned. Additionally, you can set up a Google My Business account, a Google Maps listing, and add products to Google Shopping.<\/p>\n\n\n\n

How to get website traffic without going broke on social<\/h2>\n\n\n\n

You\u2019ve probably already tried running some ads on social media and were either disappointed or burned a hole in your pocket or both. The problem with ads on social is that, without solid customer feedback data and demographics (background on who your ideal customer is), it\u2019s difficult to get any decent amount of success without spending a LOT. It\u2019s like trying to enjoy proper pasta without sprinkling a generous amount of cheese on top. Sad.<\/p>\n\n\n\n

Enter Google Ads. It is so<\/em> much bigger than social, and by using tools with artificial intelligence (that gather data for you to optimize your strategy), you can get much more bang for your buck. More bang sounds good, right?<\/p>\n\n\n\n

Why Google Ads is an extremely effective form of conversion marketing<\/h2>\n\n\n\n

You may remember Google Ads as AdWords. This is Google Ads\u2019 pay-per-click (PPC) system, where you pay Google for every time a viewer clicks on your ad. The beauty of it is that in combination with strategies like SEO and organic search, you can get excellent results. Measurable results. <\/em>You can see exactly how much bang you\u2019re getting for your buck (as in how many clicks, how many conversions, etc.).<\/p>\n\n\n\n

Eight compelling reasons to use Google Ads:<\/h3>\n\n\n\n
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  1. It\u2019s a scalable method, i.e., you can easily increase the amount of leads you want to get without spending more time and effort. If you see your ad campaign works well, simply increase your budget on it.<\/li>\n\n\n\n
  2. It\u2019s way easier to measure your results than with SEO and social media, where so many other variable factors also play a role. It\u2019s like having a more precise recipe versus a little-bit-of-this-and-that recipe.<\/li>\n\n\n\n
  3. It\u2019s more flexible in terms of customization towards your needs, your target audience, keyword targeting, where your ads are displayed globally, etc. With SEO, you can work with your strategy, but ranking results aren\u2019t guaranteed.<\/li>\n\n\n\n
  4. Obviously, the above also means that Google Ads gives you faster results than SEO (which typically takes at least 3-6 months to start paying off). In fact, Google Ads can help improve your SEO strategy because you will see which keywords and sections of your target audience respond best.<\/li>\n\n\n\n
  5. It\u2019s easier to keep going with PPC than SEO, which requires more effort in maintaining and updating content.<\/li>\n\n\n\n
  6. Google Ads is winning monopoly on the SERPs (the search engine results page), meaning that Google Ads dominate the results you see on page 1 of a Google search at the top (which people do click on). If you can\u2019t beat them, join \u2018em!<\/li>\n\n\n\n
  7. Google Ads offer more appealing ad formats that get you more clicks compared to organic listings.<\/li>\n\n\n\n
  8. It\u2019s cheap to start!<\/li>\n<\/ol>\n\n\n\n

    How to get more leads and referrals with Google Ads<\/h2>\n\n\n\n

    Now that you understand how effective this is, let\u2019s get into the basics of how to use Google Ads to grow your business online. Then, we\u2019ll show you how Adbot can make it even easier, better, and more powerful.<\/p>\n\n\n\n

    The basics of how Google Ads works<\/h3>\n\n\n\n

    The basic method is to choose targeted keywords that apply to your product or service that people use in search queries. You bid on the keywords based on how much you\u2019re willing to spend per click, and then when someone searches using the keywords you bid on, your ads will come up at the top of the search engine results page (along with other relevant ads).<\/p>\n\n\n\n

    When you set up search network ads (that have more appealing visual elements), they also appear on Google\u2019s other platforms (like the Google Play, Maps, Images, and Shopping tabs), attracting even more potential clients. This means that people can come across your ad while scrolling through YouTube videos, opening their Gmail, or looking at related mobile ads.<\/p>\n\n\n\n

    When someone clicks on your ad, you\u2019ll pay the amount you bid on that particular keyword (typically up to $3 unless you\u2019re in a super competitive niche).<\/p>\n\n\n\n

    How to make Google Ads work even better<\/h3>\n\n\n\n

    Remember, the above is only the first setup. Next, you need to consider where the viewer will go when they click on your ad \u2014 your website or landing page.<\/p>\n\n\n\n

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    1. Make sure that your landing page:<\/li>\n<\/ol>\n\n\n\n