{"id":171,"date":"2022-02-01T15:21:51","date_gmt":"2022-02-01T13:21:51","guid":{"rendered":"http:\/\/myadbot.com\/?p=171"},"modified":"2025-01-06T15:11:05","modified_gmt":"2025-01-06T13:11:05","slug":"fathers-day","status":"publish","type":"post","link":"https:\/\/myadbot.com\/blog\/timeline\/fathers-day\/","title":{"rendered":"<strong>Father\u2019s Day<\/strong>"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Dad joke, anyone?<\/p>\n<p>&#8220;I&#8217;m afraid for the calendar. Its days are numbered.&#8221; <\/p>\n<p>No they\u2019re not, we say. We also say dads are awesome. And Father\u2019s Day is a great family thing, but it can be tough finding a dad gift. So why not help your customers out? Get your product some space in the Google Search spotlight.<\/p>\n<p>These days, people are more sentimental about family. We\u2019re better at showing love. People want to shower Dad with gifts, but they need new ideas, the kind that go beyond grey socks and rope-soap.<\/p>\n<p>Post-pandemic families now want to create memories rather than buying more fancy \u2018stuff.\u2019  That\u2019s why more people are giving their dads a unique experience for Father\u2019s Day, like concert or match tickets, a day tour or a wine tasting, or activity gifts, like DIY craft kits, baking supplies, and cooking accessories. This Father\u2019s Day, 22% of consumers will do just that, while 36% will be giving a subscription box.<\/p>\n<p>Gen Z-ers and young millennials will make up most of your customers who are planning to celebrate and spoil their dads, so target them &#8211; and do it digitally. <\/p>\n<p>Tip: Stretch your PPC budget in the weeks prior to Father\u2019s Day, and include keywords to target stepdads, grandfathers, uncles, brothers, husbands, friends and sons. &#8230;<\/p>\n<div class=\"\"><a class=\"text-link font-weight-bold text-light text-link--blue pt-4\" href=\"https:\/\/myadbot.com\/blog\/timeline\/fathers-day\/\">Read More<\/a><\/div>\n","protected":false},"author":4,"featured_media":172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-timeline"],"acf":[],"_links":{"self":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":9,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"predecessor-version":[{"id":1466,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/posts\/171\/revisions\/1466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/media\/172"}],"wp:attachment":[{"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myadbot.com\/blog\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}